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W.RADY & SONS LTD. Was founded on 1.998, at the city Guarulhos, Great São Paulo, Brasil, by Engineer Wiliam Rady, to manufacture Water Cooled Cables to Arc Furnaces of the Steel Mills and Induction Furnaces of the Foundries. In the short period of 2 years, we supplyied more than 500 cables, having the technology RADYFLEX®, to practically every steel mill and great number of foundries. Looking for new technologies, W.RADY & SONS made a joint-venture,in 2.000, to the Brar Elettromeccanica, and the new name is (BRAR & W.RADY® LTDA). Presently W.RADY® designs, manufactures, with top technology, water cooled or air cooled cables,bus bars and flexibles (jumpers, shunts) of aluminum, copper, and special alloys, and also bimetallic plates to the most of the Steel Mills and Foundries in Brasil and abroad. We supply also bipolar, unipolar cables, shunts to robôs and welding machines of the automotive industry. Besides the Brasil we export to Latin American countries and Caribe. Our sister companies of the BRAR Group – Brar Elettromeccanica and Ericable – supplyies the same products to Europe, Ásia, Far East and Australia.
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